In her early 20’s, Richman was named Creative Director for FLIP of Hollywood, overseeing the design & worldwide manufacture of the company’s eponymous lines, as well her own Heidi Richman Collection; with the tagline “Every Style a Star”, the collection flew off the racks and made Heidi the design world’s newest darling.
In 1986, Richman left London, and returned home to Los Angeles. It was at this time she began designing stage wear full-time, becoming synonymous with the Sunset Strip rock explosion that produced Guns & Roses, Faster Pussycat, & so many more on her client roster. She became equally in demand in front of the camera, and can be found in the album art for Warrant’s “Cherry Pie,” and countless music videos.
In the early 90’s, with Grunge on the uptick, it became clear to Richman that record labels and artists were not going to make the visual marketing investment that informed her work. Tiring as well of the misogyny in the industry, this Smith College alum put on her producer’s hat, and quickly sold several reality-based, rock n roll tv concepts; one of which was stolen out from under her, but scored great numbers on MTV.