Future Content llc | Innovation. Information. Inspiration.
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Acclaimed “Rock Band Couturier” (Details Magazine) turned “Marketing Diva” (LA Weekly), Heidi Richman has impacted what you wear, the music you listen to, & how & where you do both, for 25+ years. Whether as designer, marketer, or now content creator/broadcaster, Future Content LLC founder/ CEO, Heidi Richman has always inhabited the space where innovation and insight combine to produce results!


In her early 20’s, Richman was named Creative Director for FLIP of Hollywood, overseeing the design & worldwide manufacture of the company’s eponymous lines, as well her own Heidi Richman Collection; with the tagline “Every Style a Star”, the collection flew off the racks and made Heidi the design world’s newest darling.
In 1986, Richman left London, and returned home to Los Angeles. It was at this time she began designing stage wear full-time, becoming synonymous with the Sunset Strip rock explosion that produced Guns & Roses, Faster Pussycat, & so many more on her client roster. She became equally in demand in front of the camera, and can be found in the album art for Warrant’s “Cherry Pie,” and countless music videos.
In the early 90’s, with Grunge on the uptick, it became clear to Richman that record labels and artists were not going to make the visual marketing investment that informed her work. Tiring as well of the misogyny in the industry, this Smith College alum put on her producer’s hat, and quickly sold several reality-based, rock n roll tv concepts; one of which was stolen out from under her, but scored great numbers on MTV.


Thrilled when lifestyle marketing became a recognized discipline, Richman’s interdisciplinary, taste-making track record inspired her to launch HRMP Lifestyle Marketing & Promotion in 2002, as a way to provide a 360 degree brand/band/retail/technology interface. A firm believer in “Blue Ocean Strategy“, it was with HRMP that she honed her trademark initiatives that marry singular brick and mortar experiences to much larger audiences in non-traditional spaces. She built upon the success she had in the late 90’s as the “first lady of the Swing revival”, when she wore every hat conceivable: band manager (Indigo Swing), tour packager (The Camel Caravan), compilation executive producer (House of Blues Swings), & business development innovator– building co-branded deals for herself & Indigo Swing across the category spectrum. She made khaki’s “Swing” for The Gap, and even developed an Indigo Swing-branded video slot machine with IGT, the foremost supplier of gaming machines and gaming monitoring systems in the world.

Richman has genuinely come full circle with her new media think tank Future Content LLC, & the Viewtopia broadcast concept, that delivers “interactive reality tv in real time.” Partnered with technology visionaries Justin.tv, Zannel, Blip.fm, Planet-tek Systems, and Tap 11, the first Viewtopia broadcast, from SXSW 2010 in Austin, made broadcast history as the first ever live stream broadcast into a major retailer’s (Whole Foods Markets) digital out-of-home (DOOH) in-store system.


Though always forward-bound, Richman is fiercely private, and refuses to traffic or profit from what she considers to be her private life. Enamored of technology’s possibilities, she endeavors to be a strong role model for women & men– an articulate over 40 taste-maker who is neither desperate nor housewife– and leads by charitable example, tirelessly supporting causes as far-reaching as 826 (Literacy), Childhelp’s Angel Pals, Sweet Relief Musicians Fund, Habitat for Humanity’s Unite the United, and is currently designing a bra to be featured in the 2011 edition of “Show Us Your BRA!” for The All 4 One Alliance, alongside India Arie & model Emme.

Founder | CEO, Heidi Richman


Future Content LLC is primed to take advantage of all the new opportunities in content creation and delivery, with particular attention to in-store DOOH digital solutions & live streaming; true convergence content that translates seamlessly on any device, any platform, with which users anywhere can actively participate and contribute.

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